About Seoul


Seoul Location

Seoul, the Gateway to Asia and Europe

The Korean Peninsula lies in the center of Northeast Asia. The coordinates of its capital, Seoul, are 37.34° N and 126.59° E, putting it in close proximity to the Yellow Sea. Seoul is within a three-hour flight from 43 cities with populations of over one million people. Korea’s location between China and Japan has been a great geographical advantage for the nation.


The Hangang (River) flows horizontally across Seoul, dividing the city into two sections lying north and south of the river.



Seoul Climate

Seoul’s average temperature and rainfall by month (unit ℃,mm)

Month 1 2 3 4 5 6 7 8 9 10 11 12 Year
Temperature -0.9 1.0 6.3 13.3 18.9 23.6 25.8 26.3 22.4 15.5 8.9 1.6 13.6
Rainfall 11.3 22.7 9.6 80.5 28.9 99.0 226.0 72.9 26.0 81.5 104.6 29.1 792.1


Seoul’s Fall

Seoul has four distinct seasons, which means the landscape changes considerably throughout the year. This unique climate is deeply embedded within Korea’s cultural fabric.

Seoul’s pleasant autumn season lasts from September to November. Seoul is filled with bright autumnal colors at this time of year. It is the harvest season, which is celebrated by showing thanks to the ancestral deities and spirits. It is also the season in which people prepare for the imminent winter. In addition, Seoul Street Art Festival (Hi Seoul Festival), one of Seoul’s major festivals, is held during this period. During this time, Changgyeonggung Palace and Gyeongbokgung Palace are also open to the public in the evenings, as well as the Seoul Lantern Festival, which lights up the streets at night, offering many spectacles.



Top 5 Attractions of Seoul

From old to new, explore all that the city has to offer. Visit the best shopping districts, the top historical sites, and the places with the best views of the city skyline. Whether you prefer modern architecture or the charm of the royal palaces, there is something for everyone!

1 Gyeongbokgung Palace

Gyeongbokgung Palace was the first and largest of the royal palaces built during the Joseon Dynasty. Built in 1395, Gyeongbokgung Palace was located at the heart of newly appointed capital of Seoul (then known as Hanyang) and represented the sovereignty of the Joseon Dynasty. The largest of the Five Grand Palaces (the others being Gyeonghuigung Palace, Deoksugung Palace, Changgyeonggung Palace, Changdeokgung Palace), Gyeongbokgung served as the main palace of the Joseon Dynasty.

2 Namsan Seoul Tower

Namsan Seoul Tower was built in 1969 as Korea's first integrated transmission tower beaming television and radio broadcasts across the capital. Since opening to the public in 1980, it has become a much-loved Seoul landmark. The tower's main attractions include multi-colored digital art projected onto the tower at night, a digital observatory, a roof terrace, the HanCook restaurant, the n.Grill restaurant, and the Haneul (Sky) Restroom. Namsan Seoul Tower's mountain surroundings on Namsan Mountain have made it a popular place to unwind for locals and tourists alike.

3 Seoul City Wall

The Seoul CityWall was originally built in 1396, surrounding Seoul (then known as Hanyang) during the Joseon Dynasty (1392-1897). The wall stretches for 18.6km along the ranges of Bugaksan Mountain, Naksan Mountain, Namsan Mountain, and Inwangsan Mountain. The wall stands at average heights of 7m to 8m high.

4 Bukchon Hanok Village

Bukchon Hanok Village reflects 600 years of Seoul’s history. The village is situated between Gyeongbokgung Palace and Changdeokgung Palace, and its streets are lined with traditional hanok. Unlike other hanok villages (such as Namsangol Hanok Village), Bukchon was not created for tourists and it is a residential village inhabited by Seoulites. The best place within Bukchon to experience the old hanok atmosphere may be Gaehoe-dong. Here, hundreds of hanok sit shoulder to shoulder.

5 Dongdaemun Design Plaza

Dongdaemun Design Plaza (DDP) is the newest and most iconic landmark of the Korean design industry. Located at the center of the Dongdaemun area, the DDP will serve as a key venue for design-related shows and conferences, exhibitions, and other events and gatherings.

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